• April 15, 2013

IFC is pairing advertisers with its “slightly off” brand of comedy. The cabler is programming 52 weeks of original comedies this season, rolling out three new fully customizable sponsor packages. It has secured partnerships with Volkswagen and Las Vegas. IFC recently signed returning advertiser Volkswagen to sponsor a “Reggie Riffs” piece in and around the second season of IFC’s popular original comedy series, "Comedy Bang! Bang!," returning to IFC this summer Watts' tunes will highlight key features of Volkswagen’s Beetle convertible. IFC is also working with Las Vegas to spotlight the destination’s diverse experiences.  A custom vignette written by and starring comedian Michael Che will follow him on his first visit to Las Vegas. IFC is unveiling three new advertiser offerings that are fully customizable: Comedy Bomb, No-Brainers and IFC Fix.