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Q&A: Can The NASL Reuse, Renew, Reboot Marketers?

In the 1970s and 1980s, the North American Soccer League boasted the likes of Pelé, Franz Beckenbauer, George Best, Johan Cruyff and other soccer icons. But over-expansion and bad financial moves caused the league to fold in 1985. Now, a brand new NASL is seeking to kick its way into the hearts and minds of soccer fans and the inner sanctums of marketers and companies nationwide. But as NASL commissioner Bill Peterson reveals in this Q&A, the challenge facing the new NASL is both embracing and distancing itself from the successes and failures of the old NASL.

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