- CMSWire , Tuesday, April 23, 2013 8 AM
Most online marketers in 2013 are evenly splitting their digital spending between brand and direct response advertising — even though there’s still a lack of consistency in
effectively measuring ROI across platforms, per a new survey report by Vizu, a Nielsen company. The 2013 Online Advertising Performance Outlook report found that brand ad spending is expected to
grow more quickly than direct response advertising.
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