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Analytics: Numbers Don't Lie

Putting your hands over your eyes while driving provides the closest scenario to running a search campaign without analyzing the data. Nemo Chu and team put together infographics explaining how marketers can track the return on investment (ROI) for three marketing campaigns: paid-search ads, email marketing and search engine optimization. And after polling many experts and customers who took the time to share how they track ROI, he describes some common themes that emerged.

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