• by Mark Walsh  @markfwal, April 25, 2013

Mobile ad firm Medialets on Thursday announced the appointment of ex-comScore executive Lynn Bolger as its head of agency relations. In the newly created position, Bolger is charged with building a team to work closely with the agencies and holding companies that use Medialets’ ad-serving and rich media tools for mobile campaigns.

Prior to joining the company, she served as EVP, advertising solutions at comScore. During her tenure at the Web tracking firm she is credited with helping drive sales of syndicated and custom measurement tools allowing agencies to integrate digital planning into the traditional agency process.

Before joining comScore in 2002, she spent more than 20 years on the agency side, including leading the digital media practice for Initiative Media and Ammirati Puras Lintas. She has worked on accounts for clients including BMW, Campbell’s Soup, and Frito Lay.

Speaking at MediaPost’s Video Summit conference earlier this month, Bolger presented comScore findings showing how even traditional publishers and broadcasters like the New York Times and ESPN are seeing large portions of their traffic coming from mobile devices. At the same time, alternate screens are helping to expand the traditional TV audience.