Here's a first: ABC News' Social Soundtracker, launching on Saturday, aims to translate "viewer sentiment into sound," simulating the sense that you're watching TV with others, like the laugh
tracks of old. Viewers hit a button that represents how they're feeling during a certain show, and "if there’s a critical mass behind a certain type of emotion, then the Social
Soundtracker will translate that emotion into sounds like applause or laughter," writes Anthony Ha. According to Maya Baratz, ABC News’ head of new products, it’s a “very beta”
product, which could look “very different a year from now.”
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