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Google's Keyword Traffic-Calculator Mashup
- WordStream, Friday, April 26, 2013 2:50 PM
AdWords Keyword Planner, a new tool that combines two popular AdWords tools, Google Keyword Tool and AdWords Traffic Estimator, adds a "wizard-like integrated workflow" that guides marketers through the process of finding keywords to create new ad groups and campaigns, according to Larry Kim. He takes us through the process, showing how to get started, search for keywords and ad groups, get tips on list views vs. grouped views, and review keyword planning. Read the article here.
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.