• by Laurie Sullivan , Staff Writer @lauriesullivan, April 29, 2013

MediaPost Publisher Ken Fadner presented the opening remarks to attendees at the Search Insider Summit in Florida, including introducing Rob Griffin, EVP, Global Director of Product Development, Havas Media, emcee of the event. Griffin vows not to say "big data," but rather talk about the theme. The digitization of all media -- will it still be new media, he asks. It's forcing marketers to change their approach. The day focuses on the integration of social, mobile strategies and data into search engine marketing. (By the way, if you're reading this post and you're not at the summit, tweet a question for panelists to answer at #MPSIS