Commentary

Is "Shitty Marketing" Done For?

“The age of shitty marketing might be going away,” Chris Knock, VP of Strategic Solutions at IgnitionOne, just told attendees of MediaPost’s Search Insider Summit. If a touch over optimistic, Knock’s statement was partially inspired by the ad formats Yahoo debuted at its NewFront presentation, last night. “What Yahoo showed us were social news feeds,” which, according to Knock, could take concepts like native advertising and user-approved ads to an entirely new level. Yahoo’s “Stream Ads,” so-called, will feature sponsored posts that appear in the stream of content that users see on the redesigned Yahoo home page, as well as in news summaries in the newly updated Yahoo Mobile app. The model is similar to Facebook’s Sponsored Stories, which debuted last year, and Twitter’s Promoted Tweets.

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