Around the Net
Tebow Equals Marketing Challenge
- ESPN, Wednesday, May 1, 2013 10:26 AM
Broadway Tim has hit the bricks, but what does that mean for his marketing spotlight? Just a year ago, he was a star with the Broncos, but a season in New York saw him with no starts and only 77 snaps at quarterback for the Jets. His Q score (a measure of likeability) last year was 22 among sports fans. League average was 16. The latest results from Q Scores show that his positive Q Score has fallen to exactly the league average in just 12 months.
