“Creepy factor” aside, marketers run into problems with ad (and email) personalization when they fail to factor in consumers’ changing tastes. Roger Foisy, Senior Manager of Email
Marketing at Carnival Cruise Lines, used the analogy of old relationships to illustrate the point. After taking a trip to Mexico, travel marketers wouldn’t leave him alone about the vacation
destination for three years, he told attendees of MediaPost’s Email Marketing Summit on Friday. “They married me to Mexico!” Foisy recalled. Trouble is, he said, “I had moved
on!”