Around the Net
Tracking Tomorrow's YouTube Stars Today
- Advertising Age, Friday, May 3, 2013 12:37 PM
Ad Age reported that Digitas and Outrigger Media have partnered to find tomorrow's YouTube stars before they hit it big. Using Outrigger's analytics platform OpenSlate, Digitas is able to "identify up-and-coming stars soon after [they] flip on their video cameras," wrote Ad Age.
"Because these creators break and grow so rapidly it is important we identify them early in their life cycle and build a relationship that's lasting," Digitas senior VP John McCarus told Ad Age.
