• by Dianna Dilworth , May 4, 2013

Marketers have to do more with less these days, and that requires marketers to be creative said Jordan Cohen, VP of marketing at Movable Ink at a panel at the Email Insider Summit on Saturday. "Email marketers are data driven but we are not just button pushers," he said. "I like to think that there are inner Don Drapers and Donna Drapers in all of us."

How can email marketers get creative? Think outside of the box, said Jordan. Think of what you could do if you could feed real time Twitter for instance.