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Stuart Clayton, co-founder of Digital Pigeon, takes us through a case study on how a free version of a product can provide benefits, yet create challenges. The company provides services based on large file deliveries. It all started when the startup wanted to launch a free version of its service. Clayton uses Google Analytics and KISSmetrics tools as examples. The first benefit Clayton points to comes from posts by bloggers who want to tell folks about free stuff. He also covers new page layout designs, because as he determined, the placement can have a major influence on preferred plan choices. Read the article here.

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