How do you get consumers to retweet your messages? Just ask, Guy Yalif, head of global product marketing at Twitter, told OMMA Social attendees on Monday morning. “When you ask people to
retweet, they’re four more times likely to do it,” according to Yalif. If you do it too often, however, that percentage will inevitably go down, Yalif warned.
Meanwhile, on a long
list of reasons why marketers should be using Twitter, Yalif reminded OMMA Social: “When you put out real time content, you get real time feedback.”