The days when a brand could get by without a paid social media strategy are long gone. So said Matt Wurst, Director of Digital Communities at 360i, at OMMA Social on Monday. Explaining his
position, Wurst said: "The competition and the clutter in the space is so real." Paid or otherwise -- but mostly not -- “We really do need to scrutinize the quality of content that’s out
there,” said Gian LaVecchia, Managing Partner and U.S. Digital Lead at MEC. Regarding his comment, LaVecchia said he had a few offending brands in mind, but, alas, he refrained from naming
names.