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Trust Urges BBC Online, Red Button Merger

The BBC Trust has said that the BBC needs to merge its Red Button and online services, as well as looking to improve navigation across the different parts of BBC Online, improving links and design consistency and better search functionality. In terms of online and the Red Button, the review found that both services are popular, offer a wide variety of distinctive content that can be accessed on different platforms including computer, mobile device or television, and audiences trust their content. It was, however, noticed that there could be some improvement.

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