DigitasLBi, Razorfish Tap Execs For Global Ops

Ewen-Sturgeon-APublicis Groupe digital agencies DigitasLBi and Razorfish have installed new executives to run their respective international operations, the shops confirmed Wednesday. The moves come in the wake of the DigitasLBi merger that was put in place a few months ago after Publicis completed the acquisition of LBi for approximately $540 million.

Ewen Sturgeon has been named CEO of the merged DigitasLBi International network and Michael Karg has been elevated to CEO, Razorfish International. They effectively replace Stephan Beringer, who previously oversaw both the Digitas and Razorfish International networks.

Beringer will take on a new role within the Digital Technologies Division, the company said, with details of his new assignment be disclosed later.

London-based Sturgeon will report to DigitasLBi Global CEO Luke Taylor. Paris-based Karg will report to Razorfish Global CEO Bob Lord.

Previously, Sturgeon was CEO of LBi International and chief executive of the agency’s Europe Middle East and Africa region. He started his career as a founding partner of digital marketing outfit Wheel, which was sold to LB Icon in 2005. A year later, LBi was born following LB Icon’s merger with Framfab. Sturgeon has helped create and implement digital strategies for clients such as Etihad, BT and Marks & Spencer.

Karg was formerly COO International and President EMEA of Razorfish and Digitas. He originally joined Digitas in Boston in 2000, where he led the strategy and analysis teams and oversaw client relationships, inlcuding AT&T and SAP. He moved back to Europe in 2007 after Digitas became part of Publicis Groupe.

“As our two premium marketing and technology networks DigitasLBi and Razorfish aggressively grow and mature internationally, each brand demands dedicated, accountable, inspiring leadership to advance the agency’s unique operational, growth and innovation agenda on behalf of their respective clients,” stated Lord. He overseas both global brands under the Digital Technologies Division within Publicis Groupe.



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