• by Gavin O'Malley , Staff Writer @mp_gavin, May 23, 2013

Going by the personal information that consumers provide marketers, the vast majority of Americans live in Schenectady, New York or Beverly Hills, California. That’s because they most often offer 12345 or 90210 as their zip codes, according to Nada Stirrat, EVP and CRO of data broker Acxiom. More than a fun fact, Stirrat just shared the insight with OMMA DDB attendees to illustrate the challenges that still face marketers’ geo-targeting efforts. The goal of most marketers, therefore, is to more accurately marry consumer profiles to where they actually are in the world, said Michael Stoeckel, head of ad opperations of the Digital Marketing Group at JPMorgan Chase. Alas, “We aren’t doing [that] just yet,” Stoeckel said.