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How Sony Pins Pinterest
- MarketingSherpa, Thursday, May 23, 2013 12:45 PM
Courtney Eckerle tells us how Sony Electronics' social media team turned an outside social movement and a large internal campaign into a charitable campaign that built a presence in Pinterest. She takes us through the challenges of getting to a 350% increase in brand impressions during an average month; 12,500 repins to the Pin it to Give it board; 6,925 followers for the Pin it to Give it board; and more than 20 media placements. Read the article here.
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.