One thing I noticed during Internet Week, and especially yesterday at OMMA DDM, is that a lot of people have swagger when talking about big data. Many speak with an air of superiority. A slight, "We get it, why don't you?" attitude. I don't think that's helpful for the industry as a whole.
"We all use this term 'big data,' and it is scary…the volumes are crazy," Joe Mandese said while moderating one of the panels.
Except, when you hear people in the industry talk about it, you would think that everyone gets it, and that big data isn't scary at all. Nobody is willing to raise their hand and I say, "This stuff confuses me." Perhaps people need to be more willing to lean on others, what with all the tech surrounding programmatic today. Too many people simply have too much Big Data Swagga.
"Being a quant is apparently the sexist job," one panelist said.
"Marketing data scientist," someone else on the panel chimed in, offering the correct title of the sexy job.
The second those words escaped the panelists' lips, underwear was being tossed up on the stage and several attendees fainted.