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Q&A: How FedEx Scores With The NFL, Nascar, PGA Tour
- NYSportsJournalism.com , Wednesday, May 29, 2013 8 AM
FedEx delivers packages, parcels and logistical solutions to businesses and customers worldwide. But as Seth Fishbein, marketing specialist advisor-sports marketing for the company, explains in this Q&A, FedEx also delivers its message via alliances in sports that include being a sponsor of the NFL; naming rights to Robert Griffin III's home turf, FedEx Field; the FedEx Cup and the FedEx Racing Team with top driver Denny Hamlin.
