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How To Report SEO Progress

Clients want to see progress. That might mean a manager in-house or a brand you have signed on to optimize the company's search engine strategy. It has become more important to set up a reporting process that supports change. As processes change, so should reporting requirements. Krista LaRiviere provides a list of requirements and a checklist to follow, from setting goals and expectations to determining the actions that will drive conversions. Read the article here.

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