Hitachi Launches Global Campaign

  • May 30, 2013

Hitachi has launched a global advertising campaign designed to showcase the company’s innovation and how it helps move the world forward.

Targeting 17 countries and regions throughout the world, the campaign will use the tagline, “Social Innovation – It’s our future.” A video uses imagery of children and questions such as “Why can’t our cities be nicer places to live?” to show how Hitachi is helping solve global problems, through its “Social Innovation Business.”

The campaign will run heavily in areas such as Brazil, India and the Middle East, and will run in top-tier digital media outlets in the U.S. highlighting the company’s capabilities in the energy sector. 



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