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Vocus Expands Email Marketing Tool Offerings

  • B-to-B, Friday, May 31, 2013 10:39 AM

Email marketing services company Vocus has added new email tools to its Vocus Marketing Suite, including a feature that lets marketers send event-driven triggered emails by date. In addition, the updated tool kit includes a dual message creation feature so that marketers can create A/B split tests. The update also brings the ability to append Google Analytics parameters within emails to track a campaign's effect on Web traffic. 

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