Around the Net
Vocus Expands Email Marketing Tool Offerings
- B-to-B, Friday, May 31, 2013 10:39 AM
Email marketing services company Vocus has added new email tools to its Vocus Marketing Suite, including a feature that lets marketers send event-driven triggered emails by date. In addition, the updated tool kit includes a dual message creation feature so that marketers can create A/B split tests. The update also brings the ability to append Google Analytics parameters within emails to track a campaign's effect on Web traffic.
