Joule, the mobile marketing unit of WPP’s tenthavenue division, this morning will announce a reorganization. The move follows the departure
of global CEO Michael Collins, who has joined mobile DSP (demand-side platform) Adelphic as CEO. Daniel Rosen, CEO of Joule’s operations in Europe, the Middle East and Africa, succeeds Collins
as global CEO.
Rosen, who has been with Joule since March 2012, joined from AKQA, which he co-founded and led its mobile division for eight years.
reorganization includes key appointments in Joule’s New York and Los Angeles operations, as well.
Michael Lieberman, group director in Joule’s New York office, and
Greg Crockart, group account director in its Los Angeles office, were named to the new positions of co-presidents of Joule U.S. Both will report to Rosen and will be integral members of Joule’s
global management team.