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The Link Between Sitelinks, User Behavior

  • PPC Hero, Tuesday, June 4, 2013 2:30 PM

Sam Owen explains how Sitelink statistics can teach marketers about user behavior. Marketers can find the new tool in Enhanced Ad Extensions. It will help generate data and insights that Owen explains through screenshots. He tells us that while some Sitelinks are not clicked as much as headlines, they do provide additional click-through rates and conversions.

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