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Google Launches Content Experiments API

Google introduced a Content Experiments API Tuesday that integrates with Google Analytics. The tool allows developers to test content on their site with programmatic optimization tools. The API makes Google Analytics a "full-blown A/B testing platform where developers of all types can leverage the power of Google Analytics to run their experiments." Developers can test changes to content without redirects, server-side items like database queries, as well as test in non-Web environments and with the developer's own variation selection logic.

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