Around the Net
Cheerios Won't Back Down
- USA Today, Wednesday, June 5, 2013 8 AM
General Mills' Cheerios brand could use some buzz, and it has gotten it in an unlikely (though probably brilliant if it was on purpose) way: the company's now-famous ad, featuring a bi-racial couple and their daughter, has gotten some 1.7 million views on YouTube as of midday Monday. The company disabled the comments section late last week. "We are a family brand and not all of the comments were family-friendly," says Camille Gibson, vice president of marketing for Cheerios, in an e-mailed comment.
