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Programmatic Tip For Media Planners: Learn About 'Learning Pixels'
- iMedia Connection, Monday, June 10, 2013 4:08 PM
IMedia Connection today published a tip for media planners looking to succeed with programmatic buys. Their first tip is that the "campaign setup is crucial in programmatic media buying." Included in the campaign setup is setting up a "learning pixel."
They summed up the first tip by writing, "Work with your partners to ensure that they have the pixel based data they need to make you and your campaign succeed."
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.