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8 Tips For Choosing An Analytics Package

  • Covario, Wednesday, June 12, 2013 1:36 PM
Janice Smithers asks eight questions that should provide the fodder to determine the best analytics package for the job. Tools can become complex. So she suggests that marketers ask and answer questions such as whether support for the tools becomes an additional cost, or whether it comes with the package deal -- and if the company already uses an analytics package, whether it will cost more to migrate to the new tools. Read the article here.

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Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.