A study of paid-search ads running on Bing in the financial sector reveals the words most likely to make an impact. For example, ad headlines with the word "Safe" had a positive impact, while in
the body copy the words "Fast" and "Savings" lifted click-through rates. The ads ran in January on the Yahoo-Bing Network. John G shares the results. Read the article here.
Read the whole story at Search Engine Watch »