• by David Goetzl  @dgoetzl, June 20, 2013

The keynote address at the MediaPost Brand Marketers Summit launched with a keynote by Adriana Llames Kogelis, a Sears Holdings vice president in mobile and social media marketing. She spent time touting Kmart's social campaign that moved to TV.

It was called "Ship My Pants."

The site of the summit? Kohler, Wisconsin -- home of the eponymous toilet maunacturing giant.