Around the Net
Client Appetite For Programmatic Is High, Says VivaKi's Unkel
- Beet.tv, Friday, June 21, 2013 3:29 PM
"I think client appetite for [programmatic] is very high," Kurt Unkel, VivaKi's president of products and services, said in an interview with Beet.tv. "Especially the ones that want to lean in - really understand it - … those are really fascinating patterns to see happen." He reckoned that the technology is finally matching the philosophical goal.
