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Apple's Search For More Sales

It's incredibly common these days for a CEO to tie his compensation to stock prices, mostly to demonstrate loyalty to the company. Take, for example, the search for a better model that allows CEOs to demonstrate to investors and consumers their confidence in the company they lead. Tim Cook's decision to change an executive remuneration was announced Friday. reports on a retroactive amendment to Cook's 2011 stock award that ties half his pay to stock gains. I'm a firm believer that advertising, marketing and C-level loyalty drive product demand.

Read the whole story at Financial Times »

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