Cannes Roundup: WPP Wins Holding Company, WPP Ogilvy Sao Paulo Named Agency Of Year

WPP’s Ogilvy Brasil Sao Paulo won Agency of the Year honors at the Cannes advertising festival. The shop created the “Real Beauty Sketches” campaign for client Dove Masterbrand that brought home the Titanium Grand Prix, considered the best in show award for a campaign.

Runner-up in the Agency of the Year category was McCann Melbourne, which earned a boatload of Lions for the “Dumb Ways to Die” campaign for Metro Trains, including the Integrated Grand Prix.

WPP also won Holding Company of the Year honors at the festival -- a designation that is based on accumulating the most points for awards received in various categories including Film, Film Craft, Press, Outdoor, Radio, Media, Cyber, Direct, Promo & Activation, Design, and PR, among others.  Omnicom Group was runner-up in the holding company competition, per the Cannes Lions organization.

WPP’s O&M won Network of the Year, an award also based on point accumulation for Lions won. Omnicom’s BBDO was the runner-up.

Wieden + Kennedy Portland won Independent Agency of the Year. The agency won multiple Lions, including a Titanium Lion for Nike’s “Find Your Greatness” campaign.

The Palme d’Or -- awarded to the best production company -- went to MJZ, which has offices in Los Angeles, New York and the UK. Lee Clow, chairman of Omnicom’s TBWA\Media Arts Lab, won the Lion of St. Mark, a lifetime achievement award. Salar Kamangar, CEO of Google’s YouTube, won Media Person of The Year.

Coca-Cola Co. won Creative Marketer of the Year honors.

The AOY nod to Ogilvy Brasil followed the designation of OMD Australia (Sydney) as Media Agency of the Year last week at the festival. The recognition of the Omnicom-owned agency was partly due to its work for client McDonald’s, for which it created campaigns that received a pair of Gold and one Silver Lion.

More on the festival's special awards can be found here



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