• by Mark Walsh  @markfwal, June 26, 2013

As part of its initiative to simplify advertising on Facebook, the company on Wednesday announced updates to analytic reports through the Ads Manager tool for managing and optimizing campaigns on the social network.

Facebook said changes include the following improvements:

-Better measurement of reach and other key metrics: Marketers can now measure reach and frequency across any date range for their ad, campaign, or ad account

-Breakout performance by demographics, placement and country: With the new reports, marketers can break down each ad, campaign and account performance by age, gender, country or placement (where their ad shows on Facebook).

Easily customize, save and schedule ad reports: Marketers can seamlessly modify and -tailor each report to fit their every need by choosing the Facebook ad metrics they want to include in a report, breakout and organize the data how they want; and quickly save, export and schedule their reports for delivery. 

The Ads Manager reporting updates, scheduled to roll out globally in the coming weeks, follows on the heels of Facebook introducing an upgraded analytics tool for brand pages on the site. The company earlier this month said it plans to cuts its 27 ad formats to half that number.