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How To Develop A Social Shopping Strategy

Sherice Jacob tells us how to bridge the gap between online and offline shopping in social environments. She points to a study that suggests 72% of retailers said they plan to increase investment in mobile strategies, but only 18% allow customers to place an order online and then pick it up in the store. Read the article here.

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Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.