• by Tyler Loechner , Staff Writer @mp_tyler, July 9, 2013

In the (about) half a year since RTM Daily started, one of the things that has impressed me most about the space is that it doesn't have too many limits. I get to cover news from online advertising, mobile, search, social, video, etc., etc.

In today's RTM Daily alone, you'll find a commentary talking about using programmatic for content marketing via display and social. You'll find news of an ecommerce platform meant to aid in real-time customer relationship management (CRM). You'll find news of a company launching their own private ad exchange, which will be supported by real-time bidding (RTB). And while it's not explicitly data from programmatic exchanges, you'll find relevant news that mobile ad revenue worldwide nearly doubled in the past year.

To round that up, today's edition alone covers programmatic, content marketing, display advertising, social advertising, mobile, ecommerce, CRM, email, RTB, private exchanges, local-mobile advertising, and overseas markets.

OK - so you get the picture.

Sometimes "real-time" can be tough to define because so much can be construed to fit the bill. The reach of real-time media appears limitless because wherever a consumer has been reachable, they are becoming reachable even faster. That's what I think of when it comes to "real-time media," which is what RTM stands for. 

Let us know what you think of the reach of real-time in the comments.