"The modern realities of the media business have so accustomed us to seeing journalistic entities disbanded, either abruptly or in slow motion, that there's an undeniable fascination in watching
a giant news outlet come together in a matter of months," writes Joe Pompeo in a piece looking at the creation of Al Jazeera America, which "feels something like witnessing the birth of a unicorn:
staggering, illusory." Pompeo analyzes how the new cable network is gearing up for its launch, taking such steps as "wooing... name-brand journalists" and "retaining big-name firms
to work on the new venture: Siegel + Gale to handle branding, Qorvis Communications for media strategy, and DLA Piper on the legal side."
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