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Connecting Microsoft, Bing Ads

Dare Obasanjo explains how Microsoft will require all marketers to log in to a Bing Ads account with a Microsoft account to make sure all users take advantage of the increased security features. It's a two-step verification process. Marketers managing their paid-search campaigns with the Bing Ads Editor cannot log in through their Microsoft account in the current version, according to Obasanjo. Read the article here.

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