How Apple or Google Could Jumpstart OTT: Get an NFL Package

AllThingsD, Friday, July 19, 2013 12:56 PM

Specifically, AllThingD's Peter Kafka says, take the NFL Sunday Ticket from DirecTV when rights expire after 2014. Fans will pay to make the investment pay off "It won’t be cheap. DirecTV pays $1 billion a year for Sunday Ticket, and that’s up 40% from its previous deal. So for argument’s sake, let’s assume you may have to spend something like $1.5 billion a year," Kafka says.

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cable tv, marketing/branding/advertising, sports

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About the Author

P.J. Bednarski has written for MediaPost since 2012 on media and marketing topics. He can be reached at pj@mediapost.com