For more than a year, Google has been struggling to make more money on mobile ads -- a trend evident as the company reported second-quarter results that missed analysts’ expectations for revenue
and profit. "Mobile ads do not command the premium that Web advertising does," writes Claire Cain Miller. Google worked on the problem "by making the biggest-ever change to its AdWords
advertising product" -- a program called enhanced campaigns, introduced in February, which "will be mandatory for all advertisers on Monday." The program "gives advertisers less choice about
advertising on mobile devices by automatically including desktop, tablet and cellphone ads for all campaigns."
Read the whole story at The New York Times »