Commentary

IZ-ON Launches Hispanic Ad Network

IZ-ON, the in-store digital video network previously known as Premier Retail Networks, has launched a Hispanic advertising network which it claims reaches 34 million Hispanic viewers per month through displays in big-box retailers, convenience stores, and dining venues.

The new IZ-ON Hispanic Advertising Network allows advertisers to deliver messages to Hispanic audiences in both English and Spanish on a digital out-of-home network that includes displays in Walmart, Sam’s Club, Target, Costco, 7-Eleven, Wendy’s, Taco Bell, KFC, Hardee’s Denny’s, and Arby’s, among others. Altogether IZ-ON claims its network of 120,000 screens in 12,000 venues reaches about 300 million viewers per month.

The move is part of a broader push to offer segmented audience networks allowing advertisers to target viewers based on geographic, behavioral, and demographic characteristics. IZ-ON also revealed plans to roll out a network targeting male Millennials, ages 18-34, in the next few months.

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IZ-ON is just one of a number of media companies hoping to cash in on the burgeoning U.S. Hispanic audience. According to the U.S. Census Bureau, the country’s Hispanic population will increase from around 50 million today to 60 million by the end of the decade, reaching 133 million by 2050. In proportional terms, that represents an increase from around 15% of the population today to 18% in 2020 and 30% in 2050.

In the near term, Hispanic spending power is expected to increase from around $1.3 trillion in 2013 to $1.6 trillion in 2015 and over $2 trillion by 2020.

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