• July 22, 2013

Topsy, a "social analytics platform for real-time discovery and marketing," today launched a new feature for Topsy Pro users that allows brands to "find and reach in-market consumers on Twitter through real-time Boolean search." The company claims that this will be the first time brands will be able to identify active searchers by location and targeting them with personalized content.

"While consumers routinely use social channels to express their intent to buy products, brands haven't had an easy way to identify these people, because Boolean search was only available via pre-set collection rules," stated Rishab Aiyer Ghosh, co-founder and chief scientist at Topsy. "With Topsy's new Boolean search capabilities, brands can now find and reach in-market consumers in real time and target them directly."