• by Gavin O'Malley , Staff Writer @mp_gavin, July 23, 2013

Recently, two separate ad partners asked The Sporting News to run 60-second video ads before mobile content. Right. Even more remarkable, however, was the publisher’s response. “We said, ‘No!’” Jeff Price, President and Publisher of The Sporting News, told attendees at the OMMA Premium Display conference on Tuesday.  “I don’t know what part of a consumer experience you think you’re going to enhance here,” was the thought that went through Price’s mind -- though that’s probably not what he told his partners. More to the point, the requests were just more examples of marketers trying to jam the old TV model into a new medium like mobile.