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How Hidden Words Influence Search Query Rank

  • YouTube, Thursday, July 25, 2013 1:19 PM

Hidden text can enhance the user's Web site experience, but it also hinders it. A Google Webmaster help video discusses the issue of hidden text and how that affects a Web site's rank in search engine query results. Google Engineer Matt Cutts explains in the video that an Ajax-type site kept clean is not a problem. It's only when marketers stuff words behind a small clickable button to alter rankings that it becomes an issue.

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