• by Gavin O'Malley , Staff Writer @mp_gavin, July 25, 2013

“Sex, drugs, and RTB,” baby. That’s how MediaPost editor-in-chief Joe Mandese pitched OMMA RTB on Thursday, referring to an earlier reference to the conference as OMMA’s "Woodstock." Not Woodstock ’69, though… More like Woodstock '94, Mandese said, “because of all the advertisers in the room.”