• by Joe Mandese  @mp_joemandese, July 25, 2013

Interpublic’s Mediabrands’ trading desk Cadreon has laid the groundwork for bringing programmatic buying to television, and will deploy it, at scale, this fall, Senior Vice President-Programmatic at Cadreon Michael Brunick disclosed this morning during a panel at OMMA RTB in Los Angeles.

“Truly programmatic, without the air quotes,” will launch in the fourth-quarter, he said.