Around the Net

Nine Benefits Of RTB For Buyers, Publishers, And Exchanges

  • Adotas, Thursday, July 25, 2013 3:31 PM

Adotas today spelled out nine benefits of real-time bidding (RTB) - three each for buyers, publishers, and exchanges.

For buyers, Adotas says one benefit is the ability to increase the "effectiveness of ads by changing them quickly." For publishers, RTB allows them to "optimize floor pricing." For exchanges, the ability to "facilitate buyer and seller targeting." Check out Adotas to find out what the other six benefits are.

Read the whole story at Adotas »

Next story loading loading..